Sale!
1st Choice of IGNOU Students to Score High in IGNOU Exam
BCOE-141 Top quality (Latest) Book with solved PYQ to Score High in Less Time, BCOE-141 Principles of Marketing for IGNOU BCOMGBBA Marketing.
- Affordable Pricing
- Up-to-Date Content
- Easy to Understand
- University Syllabus Coverage
- Score High in Less Time & Efforts
BUY BCOE-141 COMBO and Save upto 50%
BAPI-03
BCOE-141
BCOE-143
BCOG-171
₹630.00
₹1,260.00
Save ₹630.00
BCOE-141
BCOE-143
BCOG-171
BCOS-185
₹825.00
₹1,650.00
Save ₹825.00
BAPI-03
BCOE-141
BCOE-143
BCOG-171
₹730.00
₹1,460.00
Save ₹730.00
BAPI-03
BCOE-141
BCOE-143
ONR-03
₹595.00
₹1,190.00
Save ₹595.00
BAPI-03
BCOE-141
BCOE-143
ONR-03
₹530.00
₹1,060.00
Save ₹530.00
BCOE-141 English Topics Covered
Block 1 – Basic Concepts of Marketing
- Unit 1 – Nature and Scope of Marketing
- Unit 2 – Marketing Environment
- Unit 3 – Markets and Market Segmentation
- Unit 4 – Consumer Behaviour
Block 2 – Product
- Unit 1 – Product Concepts and Classification
- Unit 2 – New Product Development and Product Life Cycle
- Unit 3 – Branding and Packaging
Block 3 – Pricing
- Unit 1 – Objectives and Methods
- Unit 2 – Discounts and Allowances
- Unit 3 – Regulation of Prices
Block 4 – Distribution
- Unit 1 – Channels of Distribution-I
- Unit 2 – Channels of Distribution-II
- Unit 3 – Physical Distribution
Block 5 – Promotion
- Unit 1 – Promotion Mix
- Unit 2 – Personal Selling and Sales Promotion
- Unit 3 – Advertising and Publicity
Block 6 – Services Marketing and Emerging Issues
- Unit 1 – Services Marketing
- Unit 2 – Rural Marketing
- Unit 3 – Emerging Issues in Marketing-I
- Unit 4 – Emerging Issues in Marketing-II
BCOE-141 Hindi Topics Covered
Block 1 – विपणन की मूलभूत संकल्पनाएँ
- Unit 1 – विपणन का स्वरूप और विषय-क्षेत्र
- Unit 2 – विपणन परिवेश
- Unit 3 – बाजार तथा बाजार का खंडीकरण
- Unit 4 – उपभोक्ता व्यवहार
Block 2 – उत्पाद
- Unit 1 – उत्पाद संकल्पनाएँ तथा वर्गीकरण
- Unit 2 – नए उत्पाद का विकास तथा उत्पाद जीवन-चक्र
- Unit 3 – ब्रांड निर्धारण तथा डिब्बाबंदी
Block 3 – मूल्य निर्धारण
- Unit 1 – उद्देश्य तथा विधियाँ
- Unit 2 – छूट तथा रियायतें
- Unit 3 – कीमतों का विनियमन
Block 4 – वितरण
- Unit 1 – वितरण माध्यम-I
- Unit 2 – वितरण माध्यम-II
- Unit 3 – भौतिक वितरण
Block 5 – संवर्धन
- Unit 1 – संवर्धन मिश्रण
- Unit 2 – व्यक्तिगत विक्रय और विक्रय संवर्धन
- Unit 3 – विज्ञापन तथा प्रचार
Block 6 – सेवा विपणन और उभरते विषय
- Unit 1 – सेवा विपणन
- Unit 2 – ग्रामीण विपणन
- Unit 3 – विपणन के उभरते विषय-I
- Unit 4 – विपणन के उभरते विषय-II
Previous Year Solved Question Papers Included
BCOE-141 English (Total-8, Solved-6, Unsolved-2)
- Sample Paper-I
- Sample Paper-II
- Guess Paper-I
- Guess Paper-II
- December (2022-2024)
- June (2022-2025)
BCOE-141 Hindi (Total-9, Solved-7, Unsolved-2)
- Sample Paper-I
- Sample Paper-II
- Guess Paper-I
- Guess Paper-II
- December (2022-2023)
- June (2022-2024)
About BCOE-141 Help Book Latest Edition
| University |
: |
IGNOU (Indira Gandhi National Open University) |
| Title |
: | Principles of Marketing |
| Language(s) |
: |
English, Hindi |
| Code |
: |
BCOE-141 |
| Degree |
: |
|
| Subject |
: |
Marketing |
| Course |
: |
Discipline Specific Electives (DSE) |
| ISBN |
: |
978-93-91544-81-2(English) 978-93-5554-055-3(Hindi) |
| Pages |
: |
332(English) 335(Hindi) |
| Author |
: |
Gullybaba.com Panel |
| Publisher |
: |
Gullybaba Publishing House Pvt. Ltd. |
Help?
