IGNOU MJM-20 Introduction to Journalism and Mass Communication - Study Material & Helpbook (Latest)

MJM-20 English Topics Covered

Block 1 – Introduction to Communication

• Unit 1 – Communication: Concept and Process
• Unit 2 – Models of Communication
• Unit 3 – Theories of Mass Communication
• Unit 4 – Mass Communication Research: Principles and Process

Block 2 – Evolution of Massmedia

• Unit 1 – History of Journalism and Mass Communication
• Unit 2 – Print Media in India
• Unit 3 – Language Journalism in India
• Unit 4 – Development of Radio
• Unit 5 – Development of Television
• Unit 6 – Emergence of Digital Media

Block 3 – Ownership and Organizational Structures of Massmedia

• Unit 1 – Ownership Patterns of Media (Mass Media)
• Unit 2 – Feature and News Agencies
• Unit 3 – Government Media Organisations
• Unit 4 – Educational Media
• Unit 5 – Indian Film Industry

Block 4 – Integrated Marketing Communication

• Unit 1 – Advertising
• Unit 2 – Public Relations and Corporate Communication
• Unit 3 – Event Management
• Unit 4 – Integrated Marketing Communications