1. “Market demand for a product or service is the total volume that would be bought by a defined customer group in a defined geographical area in a defined time period in a defined marketing environment under a defined marketing programme.” Explain the variables which must be understood in order to determine market demand.
2. What was the purpose of setting up National Small Industries Corporation (NSIC)? Discuss various programmes of financing under National Small Industries Corporation (NSIC).
3. “Business growth is dependent on solvency, credibility, ability to raise funds, availability of resources and liquidity”. Elaborate briefly on all these aspects of financial management.
4. What are the characteristics of micro, small and medium enterprises? Explain how they contribute to the economic development process of a country.
5. Explain different forms of internationalization of Micro, Small and Medium Enterprises (MSMEs)
6. Write short notes on the following:
• Motives and Traits
• Manpower
• Medium term sources of finance
• Principle of Conservatism
1. What are the various components of entrepreneurial competencies? Differentiate between Competence and Skill.
2. Explain the concept of Break- Even Analysis. Discuss how Break Even Point is calculated.
3. Define market demand. Discuss the various elements which determine market demand.
4. “Plant location is a strategic decision that has to be arrived at after careful deliberations of various factors involved.” With reference to the statement given above discuss the factors that have to be taken into account while locating a plant.
5. Why is Stabilization phase regarded as the most critical phase in the life of any enterprise? Discuss the stabilization strategies adopted to stabilize an enterprise.
6. Write short notes on the following:-
(a) Venture Capital
(b) Securities and Exchange Board of India
(c) Principle of Conservatism
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