Name: Marketing of Financial Services
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IGNOU MMPB-05 Marketing of Financial Services - IGNOU Solved Assignment (Latest)

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SKU: N/A Categories: IGNOU Solved Assignments, MBA (New), MBF (New)

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IGNOU MMPB-05 (January 2025 – July 2025) Assignment Questions

1. What is Marketing Mix? Why is the marketing mix of services extended to include three more Ps. Explain the significance of people , process and physical evidence for financial services of your choice.

2. As a Branch Manager, Discuss the various strategies you will apply to attract customers in your branch.

3. Explain the concept of service quality, customer value and customer satisfaction in context of banking services.

4. Discuss the role of Financial Sector in the Indian Economy. List the various benefits of insurance investment and describe the strategies that can be used for effective marketing of Insurance Services.

5. Do you think the use of technology is changing the landscape of Indian Financial Sector? Describe the emerging technologies in the financial services sector and discuss their impact on user experience.

IGNOU MMPB-05 (January 2024 – July 2024) Assignment Questions

1. Explain the different Marketing Orientations and discuss their application in marketing of Financial Services.

2. Describe the concept of Product and Product Mix for banking services. Explain the product life cycle concept with the help of Banking sector example.

3. Explain the concept of service quality, customer value and customer satisfaction in context of banking services.

4. Discuss the role of Insurance Sector in the Indian Economy. List the benefits of insurance investment and describe the strategies that can be used for effective marketing of Insurance Services.

5. How does Fintech facilitate the financial services sector? Describe the emerging technologies in the financial services sector and discuss their impact on user experience.

MMPB-05 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Marketing of Financial Services
Language(s)	:	English
Code	:	MMPB-05
Degree	:	MBA (New) MBF (New)
Subject	:	Service Management
Course	:	Specialization Course
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.