IGNOU MMPC-06 Marketing Management - Study Material & Helpbook (Latest)

MMPC-06 English Topics Covered

Block 1 – Introduction to Marketing and Markets

• Unit 1 – Marketing: An Overview
• Unit 2 – Marketing Environment Analysis
• Unit 3 – Market Segmentation, Targeting and Positioning
• Unit 4 – Consumer Behavior

Block 2 – Product and Pricing Decisions

• Unit 1 – Product Decisions
• Unit 2 – Branding and Packaging Decisions
• Unit 3 – Product Life Cycles and New Product Development
• Unit 4 – Pricing Decisions

Block 3 – Distribution and Promotion Decisions

• Unit 1 – Integrated Marketing Communications
• Unit 2 – Advertising and Sales Promotion
• Unit 3 – Personal Selling and Managing Sales Personnel
• Unit 4 – Distribution Management

Block 4 – Sectoral Applications and Emerging Issues

• Unit 1 – Marketing of Services
• Unit 2 – Digital Marketing
• Unit 3 – Other Emerging Issues in Marketing