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IGNOU MMPC-06 (July 2025 – January 2026) Assignment Questions
1. “Market segmentation is important for target markets and target markets are important for product positioning.” Select two products one each from FMCG and consumer durables of your choice and discuss the above statement.
2. Do you think that the Indian marketers are giving the required attention to serve the bottom of the pyramid and try to develop marketing strategies for people with lesser purchasing power? Discuss with a suitable example of your choice.
3. Identify the basic factors that prompt a company to brand its products. Select any well-advertised brand of your choice and define the personality of that brand.
4. What makes pricing of services a challenging task for marketers? Identify any two service offerings of your choice and propose how to overcome these challenges.
5. Write short notes on following:
a) Integrated Marketing Communication
b) Digital Marketing
c) Factors determining choice of channels of distribution
d) Marketing Mix at Different Stages of Product Life Cycle (PLC)
IGNOU MMPC-06 (July 2024 – January 2025) Assignment Questions
1. (a) Discuss the terms need, want and demand. Why these terms assume significance for every marketers/business. Discuss.
(b) Discuss the various marketing philosophies that you are familiar with. Highlight their importance and limitations in their evolution process.
2. (a) As a Marketing Manager, when and why you would embark analyzing the marketing environment? Discuss by selecting any product or product category of any FMCG or a consumer durables of your choice. Explain what combination of micro and macro environmental analysis that you would consider and why?
(b) Define a Product and discuss the various classifications that you are familiar with.
3.(a) Explain the concept of Product Life Cycle (PLC). Pickup any product/brand of your choice in the recent past where the marketing mix element have changed during the different stages of the PLC. List out all the changes that have occurred during its PLC.
(b) Discuss the elements of promotion mix. Identify the reasons why companies in the current business environment are of the opinion that there is a felt need and necessity of integrating all the elements of marketing communication mix with a strategic intent to compete and stay relevant at any given point of time. Explain with a example where all the elements of promotion mix/marketing communication are integrated. Select and make SWOT analysis and highlight the importance of integration.
4. (a) Bring out the major differences and similarities if any between product marketing and services marketing. With the help of internet and the secondary data sources prepare an essay on the reasons for the growth of service sector since 2010-2023. Furnish all the data and details.
(b) Make a visit to any firm /company in your location or you are familiar with where digital marketing has been adopted. Talk to the manager or the concerned person who is in-charge of the digital marketing activities and collect all the prospects and challenges that are being faced by the firm and the possible solutions for the same.
