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PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU BRL-114 (July 2024 – June 2025) Assignment Questions
(A) Short Type Questions
1. What is visual merchandising? Discuss the essential features of visual merchandising. Also explain the prerequisites while planning for visual merchandising.
2. Briefly explain the different types of displays. Describe the different types
of errors that may generally occur while planning to display merchandise in a retail store.
3. What is meant by a colour wheel? Explain in detail the colour schemes used by a merchandiser to display the merchandise.
4. Explain the types of fixtures and their applications for in-store visual merchandise for food and groceries.
5. What are the main categories of in-store merchandise presentation for fashion apparel? Discuss any two categories in detail.
6. Explain the display approach and merchandise presentation for restaurants and bars.
7. Describe the factors related to visual merchandising that must be taken care of while planning to design a hotel.
(B) Essay Type Questions
8. Give a comparative study of the following across the retail formats: Cell phone stores, Multi-branded Electronics Stores, &Brand Stores/Experience Stores.
9. Write short notes on any three:
a) Benefits of the Microspace Planogram
b) Digital Media
c) Emphasis
d) Mannequins
