Help?
PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU MER-09 (July 2025 – January 2026) Assignment Questions
1) Explain the concept to the marketing mix. Critically valuate the role of each element of the 4Ps with suitable examples.
2) Discuss the process of setting the price for a new product. What pricing methods can a firm use during the introduction stage?
3) Write short notes on the following:
a) Strategic Marketing Planning
b) Brand Equity
c) Customer Relationship Management
d) SWOT Analysis
4) Differentiate between the following:
a) Advertising and Personal Selling
b) Customer Needs and Wants
c) Primary Data and Secondary Data in Marketing Research
d) Traditional Marketing and Digital Marketing
5) Comment briefly on the following statement:
a) Customer is the king in modern marketing.
b) Customer retentions more profitable than customer question.
c) The consumer buying decision is in flounced by psychological factors.
d) A Well-crafted brand distinguishes a product in the market.
IGNOU MER-09 (July 2024 – January 2025) Assignment Questions
1) a) Summarise impact of government regulations affecting marketing practices in rural India.
b) Compare and contrast the concept of micromarketing with that of mass customisation.
2) “Marketing environment comprises all those factors which have an impact on market and marketing efforts of an enterprise.” Comment giving suitable examples.
3) Write short notes on the following:
a) Price determination
b) Market Communication
c) Personal selling process
d) Social marketing
4) Differentiate between the following:
a) Market skimming and penetration pricing strategies.
b) Marketing research and marketing information system.
c) Selling and marketing.
d) Micro and macro environmental variables.
5) Comment briefly on the following statement:
a) “Marketing help to create awareness about the product among the
consumers and helps them in decision making”.
b) “Advertising is nothing but salesmanship in print”.
c) “An educated buyer makes a better buyer”.
d) “Marketing mix strategies should be different at various stages in the Product Life Cycle PLC”.
