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IGNOU MMPM-05 (July 2025 – January 2026) Assignment Questions
1. How do services differ from products? What are the marketing implications of service characteristics?
2. What is a brand? How does branding of services help in creating long term customer relationships with customers? Explain.
3. Select a service process that you are familiar with and explore at aspects where it might be improved. Additionally, describe how automation can be utilised to manage processes effectively.
4. Explain the term ‘Yield Management’. Identify some of the managerial issues to be taken into account while implementing a yield management system.
5. What are the benefits to a service organization in retaining its customers? Discuss with the help of examples.
IGNOU MMPM-05 (July 2024 – January 2025) Assignment Questions
1. What are the differences between ‘search’, ‘experience’, and ‘credence’ qualities? What are the implications of these qualities for service marketers? Explain with the help of examples.
2. What guidelines would you follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.
3. Differentiate between high-contact, medium-contact, and low-contact services. How are people’s roles different in these services?
4. Explain the significance of determining demand patterns. Select any service organization of your choice and describe its demand patterns and its underlying causes.
5. In the following organizations identify the various physical evidences and suggest ways to improve upon them.
a) A nationalized bank and a private bank.
b) A super bazaar and a private department store.
