Name: Integrated Marketing communication
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IGNOU MMPM-07 Integrated Marketing communication - IGNOU Solved Assignment (Latest)

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PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION

IGNOU MMPM-07 (January 2026 – July 2026) Assignment Questions

1. What is Digital Marketing? Distinguish between Digital Marketing and Traditional Marketing and also why you prefer Digital marketing over traditional marketing justify with suitable reasons of your choice?

2. Define Advertising and list the major objectives of advertising that firms do consider? What is the PRACE framework in advertising? discuss

3. Define the meaning and scope of Sales Promotion? Explain the various types of Sales Promotion techniques and their importance?

4. Define Media and discuss its importance in IMC? Explain different types of media with suitable examples?

5. Explain the Consumerism in India and also briefly discuss about Consumer Protection Act 1986? What are the key objectives of Consumer Protection act 1986?

IGNOU MMPM-07 (January 2025 – July 2025) Assignment Questions

1. Identify and discuss the elements of IMC that a passenger Car Company can employ in promoting their maiden e-car in the Indian Market?

2. Define Advertising? Discuss the major objectives of Advertising that firms do consider and why?

3. What are the various tools and techniques for Sales Promotion? Discuss various steps followed to achieve the intended purpose of sales promotion?

4. Define Media plan? Explain the key factors that a media buyer should consider before buying media?

5. Explain how Social Media marketing works and also explain social media marketing tools with suitable examples

MMPM-07 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Integrated Marketing communication
Language(s)	:	English
Code	:	MMPM-07
Degree	:	MBA (New) MBAMM PGDIMM
Subject	:	Marketing Management
Course	:	Specialization Course
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.

IGNOU MMPM-07 (Jan 26 - Jul 26, Jan 25 - Jul 25) - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MMPM-07 – Integrated Marketing communication Then GullyBaba is the right place for you. We have the Assignment available in Urdu language. This particular Assignment references the syllabus chosen for the subject of English, for the Jan 26 - Jul 26, Jan 25 - Jul 25 session. The code for the assignment is MMPM-07 and it is often used by students who are enrolled in the IGNOU Solved Assignments, MBA (New), MBAMM, PGDIMM Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.

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