IGNOU MMPM-08 (January 2026 – July 2026) Assignment Questions
1. How do you assess the process of rural development based on the environmental factors. Discuss with examples.
2. Explain the role of personal factors in the context of rural consumers. Also, state how it differs from urban consumers’ buying behaviour.
3. Is the qualitative research approach more suitable in the rural context? Describe the different qualitative research tools and techniques used in rural marketing research.
4. How do you price products for different rural market segments (quality-conscious, value-conscious, and price-conscious)? Discuss with the help of suitable examples
5. Write short notes on following:
a) Role of digitization in the rural distribution system.
b) Impact of financial inclusion initiatives on the rural distribution system.
c) scope and opportunities for start-ups in the rural market.
IGNOU MMPM-08 (January 2025 – July 2025) Assignment Questions
1. What are the key issues and challenges that differentiate rural markets from urban markets? Discuss.
2. Discuss how education and occupation affect the consumption and buying process of rural consumers in case of:
a) Mobile Phones and internet services
b) Two wheelers
3. The price/quality issue has for quite some time been a typical dilemma for markets trying toaccess the rural market. Due to the low-paying capacities of the rural consumer, marketers have typically loaded the retail points with stripped-down, lower-priced versions of the urban brands, only to find that quite a few rural consumers are flocking to the nearby feeder town for the products “like the urban people buy.” How do you think marketers aiming to focus on rural markets should respond to these price/ quality issue?
4. How does the physical infrastructure affect the distribution choices available to rural marketers?
5. Write short notes on following:
a) Role of Technology in Rural marketing
b) Hierarchy of markets for rural consumers.
c) Rural start-up opportunities
Help?
