IGNOU MMPM-09 (January 2026 – July 2026) Assignment Questions
1. Discuss in detail about the importance of Retailing and its role in Indian Economy?
2. What do you understand by Performance Management? Explain the Three Performance Management Frameworks?
3. Explain the role of Pricing in Retail Marketing Mix? Examine the various Pricing objectives in the Retail Sector?
4. Discuss the need and importance of CRM and also discuss major issues and problems in CRM?
5. What is ABC analysis? Discuss how can its help retailers to become more profitable? Can it enhance customer experience too? Discuss.
IGNOU MMPM-09 (January 2025 – July 2025) Assignment Questions
1. What is Modern Retail? Discuss its features, scope, growth, challenges and opportunities that are available in Modern Retail Sector?
2. Explain the concept of corporate chain stores in the context of retail business? Pickup any corporate chain store of your choice and discuss its merits and demerits?
3. Examine the various pricing objectives in the retails sector? Discuss any three pricing strategies used in retailing with a suitable example.
4. Define store atmospherics? What is its importance in retail marketing mix? What is the relevance of store layout planning for retail unit? Elaborate.
5. Explain the different components of CRM Software with suitable examples?