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IGNOU MTTM-06 Marketing for Tourism Managers - IGNOU Solved Assignment (Latest)

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IGNOU MTTM-06 (January 2025 – July 2025) Assignment Questions

1. Discuss the various elements of Marketing Mix. Also explain the role of “People” in tourism service marketing.

2. What do you understand by Social Marketing? What is the relevance of social marketing in the modern society? Substantiate your answer with suitable examples.

3. Discuss Tourism Product Life Cycle with suitable examples

4. Define Market Segmentation. Discuss the significance of market segmentation in the tourism industry with the help of suitable examples.

5. Differentiate between the following:

i. Wholesaler and Retailer in Tourism

ii. Production and Product Concept of Marketing

iii. Product Line and Product Mix

iv. Publicity and Advertisement

6. Explain the various determinants of Pricing with the help of suitable examples from the tourism and hospitality industry.

7. Define Personal Selling. Explain, with examples, the role and importance of Personal Selling in the tourism industry.

8. Define Sales Forecasting. Discuss the various approaches and methods of Sales forecasting.

9. Discuss the impact of government control on promotional decisions. Support your answer with examples from the Tourism industry.

10. Write short notes on any two of the following in about 300 words each:

i. Characteristics of Service Industry

ii. Distribution Channels of Tourism Industry

iii. Tourism Product Life Cycle

IGNOU MTTM-06 (January 2024 – July 2024) Assignment Questions

1. Discuss the characteristics of Service Industry. Explain how it affects the Marketing Mix with suitable example.

2. What do you understand by “Marketing Research”? Discuss the relevance of Marketing Research for Tourism Industry.

3. Describe the process of a new product development. Substantiate your answer with suitable examples from Tourism Industry.

4. What is meant by “Consumer Behaviour”? What are the factors that affect Consumer Behaviour in the Tourism Industry? Explain with the help of examples.

5. Write short notes on any two of the following:

i. Role of Wholesaler in Tourism
ii. Cyber marketing and Tourism
iii. Branding in tourism

6. “Each stage of Product Life Cycle requires different marketing strategy”. Comment on the statement and support your answer with relevant examples from Tourism and Hospitality industry.

7. Discuss the need and process of training and motivating the sales personnel.

8. Discuss the methods of designing a marketing organisation.

9. Explain the channels of distribution of tourism industry with relevant examples.

10. Write short notes on any two of the following:

i. Demand forecasting for a tourism product
ii. Marketing Communication in tourism
iii. Personal Selling in tourism and hospitality industry

MTTM-06 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Marketing for Tourism Managers
Language(s)	:	English
Code	:	MTTM-06
Degree	:	MTTM
Subject	:	Tourism Management
Course	:	Core Courses (CC)
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.