Name: MICE Management
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IGNOU MTTM-115 (January 2026 – July 2026) Assignment Questions

1. Define MICE. Discuss the evolution and growth of the MICE industry globally and specifically in the Indian context.

2. ‘Venue selection is the most critical decision in event planning’. Discuss the factors influencing venue selection.

3. Describe the layout and design features of a world-class exhibition center.

4. Define Incentive Travel. Discuss its objectives and benefits for an organization. Highlight the challenges faced in organizing international incentive trips.

5. Explain the logistics management involved in conventions (Accommodation, Transport, F&B).

6. Define Exhibitions and Trade Fairs. Discuss their role in business promotion and B2B marketing. Analyse the future of virtual exhibitions and their pros and cons compared to physical ones.

7. Define MICE Marketing. Discuss the unique challenges in marketing MICE products compared to leisure tourism.

8. What are the traits of a successful MICE entrepreneur? Discuss the challenges faced by new entrepreneurs in the MICE industry.

9. Explain the process of planning for a convention.

10. Write short notes on the following in about 150 words each:

a) Destination Management Company
b) ‘Purpose-Built’ convention centers versus ‘Hotel-Based’ convention facilities.
c) Post-Event Evaluation
d) Major convention centers in India

IGNOU MTTM-115 (January 2025 – July 2025) Assignment Questions

1. What do you understand by Travel Management Companies (TMCs)? Explain key criteria for selecting a TMC.

2. Outline the characteristic features of incentive travels. Discuss basic sales and marketing procedures that an incentive travel management company can pursue.

3. What role do hotels play in business travel? Discuss the key players responsible in hotel operation for the management of a conference/convention.

4. Outline the purpose of Travel Marts and Exhibitions and their importance as marketing tools. How do such events impact the host destination?

5. What are the different types of meeting planners? Describe the role and responsibilities of meeting planners.

6. Explain the process of convention planning.

7. Give an overview of any two major organisations/associations representing the voice of the MICE stakeholders.

8. Discuss the importance, nature and scope of transport arrangement while organizing a MICE activity.

9. Discuss the stages an entrepreneur goes through while establishing a MICE business.

10. Write short notes on the following in about 150 words each:

a) Stages in Event Bidding process

b) Convention facilities in India

c) Job opportunities in the Event Management sector

d) Uses of ICT in MICE

MTTM-115 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	MICE Management
Language(s)	:	English
Code	:	MTTM-115
Degree	:	MTTM
Subject	:	Tourism Management
Course	:	Core Courses (CC)
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.

IGNOU MTTM-115 (Jan 26 - Jul 26, Jan 25 - Jul 25) - Solved Assignment

Are you looking to download a PDF soft copy of the Solved Assignment MTTM-115 – MICE Management Then GullyBaba is the right place for you. We have the Assignment available in Urdu language. This particular Assignment references the syllabus chosen for the subject of English, for the Jan 26 - Jul 26, Jan 25 - Jul 25 session. The code for the assignment is MTTM-115 and it is often used by students who are enrolled in the IGNOU Solved Assignments, MTTM Degree. Once students have paid for the Assignment, they can Instantly Download to their PC, Laptop or Mobile Devices in soft copy as a PDF format. After studying the contents of this Assignment, students will have a better grasp of the subject and will be able to prepare for their upcoming tests.