IGNOU MTTM-07 (January 2026 – July 2026) Assignment Questions
1. Prepare a sales strategy for a tourism firm of your choice.
2. Explain the scope and nature of sales functions.
3. What is “Sales Presentation”? Discuss the principle of effective presentation.
4. What are the objectives of sales displays? Explain the different types of sales displays.
5. Explain the term “Sales Territory”. Discuss the steps involved in territory planning.
6. What are the major components of a sales report? What does their analysis reveal about sales performance?
7. Explain the field sales organization with product and customer specialization.
8. “Different sales promotion schemes have different objectives and formation”. Comment
9. Explain the concept and process of marketing communication.
10. Why is media planning required? Explain its process.
IGNOU MTTM-07 (January 2025 – July 2025) Assignment Questions
1. What is personal selling? Discuss the situations conducive for personal selling.
2. What is the difference between advertising and personal selling? Also describe process of personal selling.
3. What do you mean by effective presentation? Also discuss principles of effective presentation.
4. Discuss the purpose of sales displays. Describe the principles of display design and types of displays.
5. Write short notes on :
a) Types of Compensation
b) Motivation of Sales force
6. Write an essay on “Sales Programme Planning and Productivity”.
7. What do you understand by” Promotion”? What are the various elements of promotional mix?
8. Write short notes on the following in about 300 words each:
a) The Broadcast Medium
b) Advertising Expenditure
9. How is promotional strategy different from promotional tactics? Discuss the decision sequence analysis of promotional strategy.
10. “The print advertising today is very different from its earlies forms”. Analyze the statement by giving suitable examples.