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IGNOU MTTM-09 (January 2025 – July 2025) Assignment Questions

1. What is marketing research? Describe the stages involved in a marketing research process.

2. Refer India Tourism Statistics 2022 (Pdf available on https://tourism.gov.in/market-research-andstatistics) and discuss the potential and dimensions of domestic and Inbound tourism in India.

3. Critically examine the role of Public Organisations, Local Bodies and NGOs in the marketing of a tourism destination.

4. Discuss giving suitable examples the alternative forms of tourism and how they can be marketed.

5. Give an account of the characteristics of the Asia and Pacific tourism market.

6. Describe the characteristics of Japanese tourist behaviour. Based on these characteristics, prepare a 7 days itinerary to India for a group of 10 Japanese senior citizens.

7. Why are the Gulf and Middle East countries important tourism markets for India? Suggest ways how we can market India to these countries?

8. Why is tourism considered a hard business activity? Explain the various internal and external constraints that affect the marketing of India as a tourism destination.

9. Differentiate between NRI and PIO. As the Marketing Manager of a Tour Operation Company, suggest marketing strategies you would adopt to target them.

10. Write short notes on the following factors, based on which tourism market segmentation is done.

Answer each in about 150 words:

a) Demographic profiles

b) Geographic factors

c) Psychographic attitudes

d) Prices

IGNOU MTTM-09 (January 2024 – July 2024) Assignment Questions

1. “For understanding tourism market, a strong research data base is required”. Explain this statement with the help of examples.

2. Why is it important to segment tourist markets? Discuss the various factors considered for segmenting tourism markets.

3. What are the various sources of information about a tourist destination? How is this information relevant for tourists?

4. Write an essay on the potential and dimensions of Indian Domestic tourism.

5. Why is UK an important source market for Indian tourism? Discuss the profile of British tourists visiting India.

6. List the different types of emerging tourism activities. Enumerate the basic differences between Market – led and Alternative tourism products and their marketing styles.

7. How can we market India to the Gulf countries? Give suggestions.

8. Discuss the market constraints for the development of tourism in India. How can we overcome these challenges?

9. Identify the reasons why NRI’s constitute a major source market for Indian tourism. As the Marketing Manager of a Tour Operation Company, suggest marketing strategies you would adopt to target them.

10. Write short notes on the following in about 150 words each:

a) Time share market
b) Types of travel motivators
c) Emerging travel trends
d) Influence of social media on tourist decision making process

MTTM-09 Assignments Details

University	:	IGNOU (Indira Gandhi National Open University)
Title	:	Understanding Tourism Markets
Language(s)	:	English
Code	:	MTTM-09
Degree	:	MTTM
Subject	:	Tourism Management
Course	:	Core Courses (CC)
Author	:	Gullybaba.com Panel
Publisher	:	Gullybaba Publishing House Pvt. Ltd.