PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU MNM-21 (January 2025 – July 2025) Assignment Questions
Question.1 Communication Process Analysis
Select a recent advertisement campaign from an Indian company. Describe its communication process using the SMCR model. Discuss the sender, message, channel, receiver, and feedback.
Question.2 Marketing Research Application
Conduct a small-scale survey in your locality or online to understand consumer preferences for a product category (e.g., snacks, beverages). Analyze the results and present how this information could help a marketer.
Question.3 Cyber Marketing Observation
Observe the digital presence of a popular Indian e-commerce website (e.g., Flipkart or Nykaa). Analyze its social media, website layout, and online marketing tactics.
Question.4 Sales Promotion and Direct Marketing
Study a recent sales promotion or direct marketing campaign in India (e.g., Flipkart’s Big Billion Days). Discuss the techniques used and their impact on consumer behavior.
Question.5 Media’s Role in Society
With reference to current events, evaluate how media has shaped public opinion on a recent national or international issue.






