PLEASE MATCH YOUR ASSIGNMENT QUESTIONS ACCORDING TO YOUR SESSION
IGNOU BNM-30 (January 2026 – July 2026) Assignment Questions
1) Integrated Communication
Select any Indian brand of your choice and analyse how it uses integrated communication strategies across different media platforms to persuade its target audience.
2) Advertising Appeals
Choose any recent Indian advertisement and critically examine the advertising appeal used and its effectiveness in influencing consumer behavior.
3) Digital Influencers
Observe any one Indian digital influencer and analyse how persuasive communication techniques are used to shape audience attitudes or purchase decisions.
4) Public Relations and Crisis Communication
Study any one PR crisis involving an Indian organisation and evaluate the public relations tools and strategies used for image restoration.
5) Online Branding and Perception Management
With reference to any current social or brand campaign in India, discuss how online branding and perception management techniques are used to influence public opinion.




