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MMPM-04 English Topics Covered
Block 1 – International Marketing – An Introduction
- Unit 1 – Nature and Scope of International Marketing
- Unit 2 – Conceptual Framework
- Unit 3 – Institutional Framework
Block 2 – International Marketing Environment Analysis
- Unit 1 – Socio-Cultural Environment
- Unit 2 – Political and Legal Environment
- Unit 3 – Economic and Natural Environment
- Unit 4 – Technological Environment
Block 3 – International Marketing Mix Strategy
- Unit 1 – International Product and Brand Management
- Unit 2 – International IMC Strategy
- Unit 3 – International Pricing Strategy
- Unit 4 – International Distribution Strategy
Block 4 – International Marketing Planning
- Unit 1 – International Marketing Research
- Unit 2 – International Marketing Planning and Control
- Unit 3 – Emerging Issues (Case Studies)
