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IGNOU MMPM-09 (January 2025 – July 2025) Assignment Questions
IGNOU MMPM-09 (January 2024 – July 2024) Assignment Questions
1 a) Distinguish and discuss the terms retail and retailing. By using secondary data and internet sources bring out the evolution of the retail sector since the last decade and a half. Highlight the nature, structure, growth, challenges and opportunities that are available to the sector.
b) Discuss the concept and the essence of the theory of wheel of retailing with a suitable illustration.
2 a) Explain the importance of strategic planning process in the context of retail business. Pickup any retail business of your choice and discuss the process.
b) What is retail life cycle theory? Discuss the various stages of the retail life cycle and explain their role and importance as a tool for business development.
3 a) When and how locational decisions assume importance in retailing? Explain the locational decisions theories that would help in making the right choice. Illustrate with a suitable example.
b) Explain the terms retail product mix and merchandising with examples. How would you go about planning merchandising for a new brand of premium readymade garments for men?
4 a) Discuss the importance and essence of store atmospherics. What are the key components of store atmospherics that you are familiar with? Elaborate.
b) Discuss the relationship of sourcing and inventory management in retail business. Discuss the steps involved in sourcing and highlight their significance.
